Great by Choice -Jim Collins

p.2 they create, survive, endure. thrive in chaos
p.10 they figure out when to go fast, when not to
p.15 Amundsen's philosophy, you prepare with intensity at all time, whether it's against you or turn in your favor, you strike hard

Fanatic Discipline x Productive Paranoia x Empirical Creativity, with Level 5 Ambition
Discipline: inner will to great, no matter how difficult. they started with values, purpose, long-term goals, performance standards
Empirical: observation, conducting experiments,engaging evidence

p.28 Fear should guide you, but it should be latent. -Bill Gates in 1994

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